The first virtual brand of the group was created during the first quarantine of 2020, having the “criminally good chicken in every possible form” as their leading product.

Its operational model is based on the know-how of the TGI Friday’s teams with a fresh touch and innovative food choices, such as Chicken Bombs – in other words hot dogs with fried chicken as their main ingredient.

Drawing inspiration from the unprecedented for everyone lockdown, this concept developed a humorous mentality with main channels of communication the digital media. Key supporters of Jailbirds Chicken were of course everyone who wanted to escape in the most tasteful way.